Who We Are.
CG Content Marketing is a data-driven content marketing agency focused on increasing website traffic and leads. We do the heavy lifting when it comes to attracting users to your website. Using advanced SEO techniques and crafting engaging content, we get your website to the top of Google.
First, we identify the questions people are asking. Then we ensure you are providing the answers.
With strategy and data at the heart of everything we do, we carefully sculpt the perfect content plan to boost your visibility, authority and credibility.
Our philosophy is simple: Create industry-specific articles that answer people’s questions, then push them as far up the search results as possible.
In short, we produce genuinely helpful content people want to read and then help them find it.
While there are many SEO best practises we adhere to, we ensure your primary audience also has our full attention. We write for actual people, not just algorithms.
We create engaging content based around well-researched search terms. Search terms that get a reasonable number of searches per month and which are ‘low-competition’.
A search term is considered low-competition when the current top ten websites that appear in the search engine results pages (SERPs) for that term are poorly written, are factually incorrect, have a low domain authority (DA) or aren’t adequately optimised. Each potential search term is ranked on a scale of 1-100, with 1 being very easy to rank for (low-competition) and 100 being almost impossible to rank for (high-competition).
Each low-competition search term we identify forms the basis of one article.
What you can expect when working with us.
1. Understand your goals.
First, one of the team will take the time to learn about your business, current marketing strategy, and what you want to achieve by working with us.
2. Identify the right service for you.
3. Create a detailed proposal.
Once we’ve agreed on which of our services is best for you, we’ll prepare a detailed proposal. The proposal will outline exactly what you can expect from us down to the last detail including a clear price breakdown so there are never any unwanted surprises on delivery day. Each proposal we put together is tailored to our clients’ needs.
4. For us, the hard work starts.
After we have agreed on a plan, we will get to work. Depending on which of our services you contract, we’ll also begin the process of building backlinks, fixing any technical SEO issues your website may have, optimising existing content and implementing lead generation strategies.
5. Progress updates.
You’ll receive regular updates throughout the entire process to ensure you are kept in the loop. We are 100% committed to being as transparent as possible, we’re not like other agencies that seem to vanish from sight until deadline day.
6. Results analysis.
Finally, we will analyse the results and create a final report of what we have managed to achieve. The great thing about SEO and content marketing is that the results are easily measurable; they’re right there in front of you. The numbers don’t lie, and there’s no hiding from them.
We focus on quality over quantity.
The quality of website traffic is far more important than quantity. You want to attract users who are actively seeking out your product or service, not people who impulsively click on ads because of catchy headlines.
Luckily, traffic quality is easily measured. Bounce rates quickly show us which traffic source is bringing in users who are actively engaging with a website. We aim to reduce the number of ‘bounced’ sessions (a bounced session is one where a user lands on your site but exits without visiting any other page).