Traffic isn't worth anything if you don't have a way of capturing leads.
The objective of any sales-driven marketing campaign is to gain more customers. Without leads, achieving that objective becomes much harder.
Leads that are generated organically through content marketing strategies are five times more likely to convert vs leads generated through traditional paid advertising (PPC).
When someone finds your website naturally in the Google search results, you know they have actively been searching for a topic related to your product or service. You’ll be generating leads made up of people whom you know are already interested in your business, often at the point of making a purchase.
Lead generation UK: Don't let potential customers slip through the net.
We are a London-based company specialising in lead generation in the UK. We implement several techniques to capture leads. Our job is simple; we generate organic traffic and turn your website into a lead generating machine.
We aim to keep your sales team busy with a steady flow of hot leads that are eager to buy.
Multiple methods achieve the best results.
There are several lead capturing methods we favour, but the overriding theme is that no matter where a visitor is on your website, they should easily be able to—at the very least—part with their contact details in one click if they so wish.
Creating a lead magnet and funnelling traffic towards it is another proven method we can employ. Original downloadable case studies, PDF brochures and free ebooks are just some resources that can be used to encourage visitors to part with their contact details.