Optimising Old Content.
Lots of existing content?
You could be sitting on a goldmine of untapped potential if you have already built up an archive of blog posts. Even if these posts weren’t written with SEO in mind, they could still open the door to organic traffic.
When a blog post has been published for a few months, you will have likely gathered a lot of data such as keywords that it ranks for, click-through rate (CTR), average position and so on.
We’re able to use this data and identify areas in need of improvement. We breath new life into old content, helping it rank higher and bring in more traffic.
To thoroughly analyse your existing content’s performance, we will request that your Google Analytics and Google Search Console accounts are linked together by an administrator. It’s a simple process that we can help you with.
We’ll then request read-only access to Google Analytics. Again, we can help you with this.
Linking these accounts will give us access to all the data we need for analysing content and identifying target posts that have the potential to climb up the rankings with a little help from our on-page SEO strategies.
After we have analysed your existing content and identified posts that have the potential to rank better with a little help, we begin optimising them using various on-page SEO techniques.
The process of optimisation is different for each piece of content and will be dictated by the results of our data analysis.
Google loves new, fresh content. How often do you see articles appearing on the first page of the search results that are more than a couple of years old? If you’re hitting publish and never updating your articles with up-to-date info, you’re only doing half a job. Couple that with solid SEO and you’ll see staggering results.