You know that a good website is an investment. So you’ve put in time and money on a killer design, visually-pleasing images, and a great logo. 

Now it’s time to slap some words on the page and go live, right? Not so fast. 

A successful website does more than just look nice. It also needs persuasive and captivating copy. 

Good content is important. And that’s where website copywriters enter the picture. Compelling copy from content marketing leaders draws 7.8x more website traffic compared to poorer quality copy. 

Whether you’re revamping your website or starting something brand new, you should hire a pro website copywriter. Just like an eye-catching logo or a spiffy website design is worth the extra effort, professionally-written copy is a worthwhile investment for your website. 

But first, let’s get back to the basics: 

What does a website copywriter do?

Website copywriting is the process of writing digital content for a website, with the intent to persuade. 

Website copy includes the content on a home page, about page, services page, contact page, blog posts, articles, and more. The copy on a website guides visitors. It tells them what they need to know and what to do with that information. An experienced website copywriter is an expert at doing this. 

We come across website copy all the time. Pop-ups ask us to sign up for email newsletters, we browse blog posts, and we add items to our cart after reading an informative product description. 

Good copy makes us take action. It can inspire us, make us laugh, and set a good impression. We might sign up for a mailing list, share a page with friends, or buy a product because of effective copy. On the web, it’s also vital that copy is optimised for search engines (what good is a perfectly crafted product description if no one will read it?). 

We’ve also all come across unmemorable or, even worse, bad copy. Boring writing that leaves no impression or cheesy calls to action that makes us roll our eyes and click away. 

Behind each of these words is a copywriter. And it probably goes without saying: a good copywriter is vital to good copy. 

Why should you hire an experienced website copywriter? 

The same reason why you hire a licensed plumber rather than a random person on the street: a professional has the education and experience to do the job right. 

Filling your website with uninspiring copy isn’t only boring, it can affect your business. Unmemorable copy is a missed opportunity to draw someone in. Bad copy is even worse. 

Professional copywriters create content that persuades and sells

A pro website copywriter does 3 things:

1. Writes compelling content that draws visitors in
2. Persuades visitors to follow through with an action (for example, to click, sign-up, buy, or share)
3. Optimises for SEO, so your website ranks higher in search results 

Even if your plumber is great at fixing leaks, you likely wouldn’t hire them to write SEO-optimised web content. And you definitely wouldn’t hire the next person you see on the street. That’s where a website copywriter can help. 

Their combination of skills can help you build a stronger online brand presence, rank better on Google, and get visitors to take action. 

What about content mills? Professional copywriters vs content mills

If you’re looking for a copywriter, you’ve probably stumbled across a content mill or two. 

Content mills are companies that provide cheap website content, including website copy, blog posts, and articles. They pay low rates to (usually very new) freelance writers to churn out content quickly. Some content mills charge only pennies per word. 

The old adage rings true: You get what you pay for. 

Experienced writers command higher pay. Would you trust a business consultant who only charges £2 an hour? Probably not. So you shouldn’t rely on a cheap copywriter either. 

When you use content mills or hire writers working for pennies on websites like Fiverr, you’re setting yourself up for low-quality writing. 

Writing is a craft. Cheaping out on shoddy craftsmanship means you’ll likely pay more later. Buy cheap; buy twice. An experienced writer may cost more, but you’ll see the quality difference right away. And you’ll save a whole lot on stress and wasted time. 

Copywriting is a specialised skill. It’s both an art and a science. A professional website copywriter is a wordsmith. But they also know how to research your target audience, all while creating SEO-optimised content that gets more eyes on your website. 

Their value hasn’t gone unnoticed. According to Hubspot, 78% of companies have a team of content specialists. Hiring a specialist in the field is a worthwhile investment. 

Working with a content mill instead of a professional copywriter can mean the difference between a handful of website visitors instead of thousands. A content mill can put words on a page, but a professional writer can craft words that sell. 

Here are some reasons why a professional website copywriter is a worthwhile investment

Professional website copywriters help step up your SEO game

SEO-optimisation is so important for your website. 

Hubspot estimates that over 5 billion Google searches occur every day. 75% of those searches don’t make it past the first page of Google. 

No matter how well-designed your website is, if it doesn’t rank well, your odds of being discovered are low. It’s the written content on your website that helps you rank on Google. 

A professional copywriting service will optimise your website content for SEO. They’ll help you rank for your target keywords and attract the visitors you want. That means more traffic and more customers. 

Copywriters write compelling copy that converts

The copy on your website is like a form of advertising. It communicates your brand and tells visitors about your product or service. 

Good advertising is a smart investment in your business. There’s a reason why billions of dollars are spent on advertising each year: It works. You spend some money to make more money. The same applies to good copy. 

Just like good advertising, great copy can have a huge return on investment. Your investment in good copy can pay off ten-fold in website traffic, brand awareness, and product sales. 

Professional website copywriters do more than just write

A website copywriter is unique from other traditional copywriters. Along with their SEO knowledge, they know how to write for the web. They should be highly skilled in content creation for social media, landing pages as well as general web page content and blog posts.  Online writing is different from writing for print. People don’t really read web pages. They scan them. 

A web copywriter has the experience to navigate the digital landscape. They know that website copy needs to sell your product or service in a short but persuasive way. 

A professional copywriting service should be like having a conversation. It’s a collaborative effort. Because it’s never just about putting words on a page; there’s a whole lot of strategy behind good copywriting. 

When working with a copywriting service, you should be able to speak to a real person by phone or by email. A professional copywriter will take the time to understand your goals, target audience, and brand. They bring the expertise to your table. You won’t get this type of service with cheap content mills.

You get what you pay for when you hire a professional website copywriter: specialised service that gets results. 

You’ll find professional website copywriters at CG Content Marketing 

Our writers are native English speaking, expert SEO copywriters. 

Our professional website copywriters create web page copy, as well as articles and blog posts. 

They can help create homepages, about pages, services pages, contact pages, product descriptions, and more. Our writers are keen researchers and can write about any subject. 

Each project is SEO and keyword optimised. We can write for your target keyword, or we can do the keyword research for you for a small fee. Our ultimate goal is to create great content that ranks well. 

To make sure we understand your vision, you can call, email, or live chat with a content manager about your order at any time. We’re not like other faceless agencies where you fill out a form and get radio silence until the content turns up. 

We’re here to collaborate with you along the way. Our attentive service and stellar writing earn us 5-star reviews from our clients.  

We deliver only the highest quality, premium content. Revisions are rarely necessary with our writing team – but you’ll have the option for unlimited free revisions until you’re 100% happy. 

We’re so confident that you’ll love our content that we offer a 100% money-back guarantee. If we don’t reach your vision, you can request a full refund. No questions asked, no hard feelings. 

How It Works

Place Your Order

Once you’ve chosen a package that best suits your needs, place your order. You’ll fill out a form and give us all the details we need. Feel free to call us and speak to a content manager to discuss your order in more detail. 

The Writing Begins

Our team of writers will get to work creating original content just for you. We’ll write copy that thoroughly explores the topic without skimping on SEO or quality. 

Review Delivery

You’ll be notified once your content is ready to be reviewed. All of our content packages come with unlimited free revisions to ensure it’s just right.

Professional SEO copywriting at its best

Get in touch with us today if you’re looking for the UK’s number 1 SEO copywriting service. We’re looking forward to hearing from you!

The post Hire A Professional Website Copywriter & Stop Wasting Your Money appeared first on CG Content Marketing.

Content is king – and SEO copywriting is the crown upon its head.

Sure, you’ll hear a lot of different takes from internet gurus of varying levels of expertise – and varying definitions of “expert” – on how you can game the system and improve your page rankings. Everyone seems to have a secret new “breakthrough” system that they swear will generate more traffic.

But at the end of the day, if you don’t give people compelling, readable content, material that grabs their attention and – crucially – is calibrated to match their interests in the vast sea of shiny nonsense that is the modern internet, you’ll be out of luck.

A Premium SEO Copywriting Service at CG Content Marketing

It may be true that content is king, but without quality SEO (search engine optimisation), the king won’t have many visitors.

At CG Content Marketing, everyone on our team of web experts and writers understands this.

Along with having the skills and expertise to create consistently premium-quality, original content, we know how vital it is to take the extra step of making sure your posts are SEO-friendly. Crafting content with a clear-eyed understanding of SEO trends, and sharp, up-to-the-minute search term analysis maximises your website’s chances of appearing in an organic search.

The result is increased traffic and more people hearing about your products or services.

That’s why it’s essential for any growth-oriented, forward-looking company or organisation to bring in professional SEO copywriting services like those we provide at CG Content Marketing.

What is SEO Copywriting?

It’s a big, bad, beautiful internet we share here, folks. Competition for eyeballs is fierce.

As most people can probably guess, the majority of those eyeballs find their way to your page via search engines.

Statistics show an astonishing 93% of all web experiences begin with a search engine. So knowing which words to highlight and put front and centre so search engines can find you can make all the difference when it comes to generating web traffic.

And that’s only the beginning of what we offer with our SEO copywriting service.

Who We Are

Working with professionals who are expert in finding the keyword combinations that come up in searches most often, and who can create natural, engaging, expert-level content that incorporates those terms gives you a leg up on your competition.

We provide you with content created by professionals who are all native English-speaking, expert writers. Every writer on our team is adept at smoothly weaving keywords into premium quality articles & blog posts, white papers, web pages & landing pages, listicles, how-to’s, explainers, and other kinds of posts with an organic, natural flow that’ll hook the reader and keep them engaged.

Why using SEO-friendly copywriting is important

• Solid SEO copywriting is proven to increase organic traffic to your sites.
  
• Well-crafted SEO content reinforces your brand identity in a smooth, readable manner.
  
• Keeping a blog up to date shows potential customers that you’re active and engaged with your company website.
  
• Top-quality SEO copywriting services provide a rich, organic supply of content to share on social media, thus amplifying your presence.
  

Our Content Creators

All of our writers speak and write English at a native level and have at least three years of experience creating SEO content on a professional basis.

Indeed, of all the applicants looking to join our writing team, only about one in ten reach even the interview stage. That level of expertise goes a long way toward explaining how we can consistently create premium-quality, SEO-primed content for our clients.

But another important point that sets CG Content Marketing apart is that not only are our copywriters skilled at creating SEO content – they’re also talented at researching, absorbing, synthesising, and explaining a wide variety of subjects.

Our SEO copywriting service creators come from all kinds of backgrounds and have expertise in a broad array of fields, meaning they can create detailed, clear, and concise material for your site regardless of the topic.

No matter how esoteric or wonky a subject might be, our writers are there for you. We have the chops to do a deep dive on any topic you can throw at us, aggregating data from a wide array of sources and distilling it down to digestible, SEO-friendly information bites that will help drive traffic to your site.

The Quality of Our Content

Everyone at CG Content Marketing, from the Director down through management to the front-line writers, takes pride in submitting only the best-quality, premium content.

The quality of our SEO copywriting service is reflected in the care we take not only to write the actual content but also in how we optimise keyword search terms and calibrate the content to include those keywords in a seamless fashion. We’re happy to include any specific keywords you would like to target, or we can research them for you for a small fee.

We’re happy to create web content of all stripes, including homepages, “about us” pages, services pages, contact pages, and product descriptions for starters. We’re also well-versed in crafting articles, explainers, landing pages, white papers, blog posts, and more, all including premium SEO keywords that will get you more traction on the web.

CG Content Marketing: Our Guarantee

Our reputation is our bread and butter, and without client appreciation like the 5-star reviews of the kind you can find here, we couldn’t do what we do.

That’s why we proudly offer our clients a 100% satisfaction guarantee on our SEO copywriting services. Unlimited revisions until you’re delighted with our work are absolutely fine – although our clients rarely find revisions necessary.

But, if you’re still not completely satisfied at the end of the day, you can fall back on our 100% money-back guarantee. We’re so confident in the quality of our SEO copywriting service that if you’re not 100% satisfied – for ANY REASON – you can request a full refund.

No questions asked, no hard feelings.

It’s as simple as that.

We’re With You All the Way

There are many faceless copywriting agencies out there who are happy to take your order – then disappear off the face of the planet until they deliver the final product.

Not when you use CG Content Marketing SEO copywriting services.

You want your site to be perfect, of course.

So not only do you have our guarantee of satisfaction – but, at any point during the process of creating your SEO-optimised content, you’re able to reach out to a content manager to discuss your project. You can reach us via phone, live chat, or email at any point, and we’ll be happy to work through any issues you might have or help you clarify what you want your content to say.

Here’s how it works!

• Place Your Order – Choose from our selection of attractively-priced packages, then fill out our simple online form and give us the details we need to get started. You’ll also see our phone number, email, and live chat link should you want to discuss anything in more detail with a content manager.
  
• The Writing Begins – Our content managers will select the writers who are best suited to your requirements, and who bring the most relevant expertise to the table. They’ll then be assigned to produce your order. The writer will conduct the appropriate background work needed to properly craft the kind of article you want. We always create work that’s 100% original, exhaustively researched, and factually correct all the while incorporating the best keyword combinations in a smooth and easy-to-read manner.
  
• Review Delivery – Once the writer has completed the piece, we’ll deliver it to you for review, to ensure that all the key points you and the content manager came up with in creating the project brief have been covered appropriately. As previously mentioned, any revisions you require are completely free, and your satisfaction is 100% guaranteed at the end of the process.

Let’s Put You on the Map

We understand the difficulties of getting traction for an up-and-coming organisation or company trying to fight through the noise on today’s overcrowded internet.

And we understand that no one knows your enterprise better than you do.

But if you’re a busy leader trying to run the show, taking the time to properly craft an SEO-friendly, clear and engaging post that will draw internet traffic to your site is likely out of the question.

Take advantage of CG Content Marketing’s SEO copywriting services to turn the raw material of your ideas into a sleek, smooth, easy-to-read, SEO article or post that you can proudly display on your site.

Check out the packages we have on offer, and reach out today to find out more!

The post An SEO Copywriting Service That Increases Traffic By Up To 857% appeared first on CG Content Marketing.

In reality, link building and crafting a strong backlink strategy takes time, energy and knowledge. 

You might be wondering why these links are so important. To put it simply, backlinks are excellent for three things: 

1. Improving your website’s rankings on Google. 
2. Helping search engines discover your content faster.
3. Increasing referral traffic to your site. 

Combining all three is an excellent way to boost your overall SEO and website growth strategy. 

In short, you’ll likely struggle to grow significantly without gaining any backlinks. 

Think about the last time you searched something on Google 

Chances are, you clicked on one of the results on the first page, had a scroll, and clicked a few links on the article you were reading. 

Maybe you were looking for recipes and clicked through to a review of a new kitchen gadget. Or perhaps you were learning a new skill and clicked a link explaining other methods of fine-tuning your craft. 

Either way, you likely selected an article on the first page of Google because you trusted that the information was accurate and up-to-date. 

Suppose you’ve trawled through the pages of Google before. In that case, you’ll probably already realise that the quality of information lessens as you work your way back through the archives. 

It might just seem like luck pushed those articles to the top of Google’s front page but, in actual fact, there’s a vast amount of SEO magic going on behind the scenes. 

Let’s Break It Down From The Start – SEO Backlinks Explained

Those articles you see on the front page? 

Chances are, each of the websites listed have a strong Domain Authority (DA), a large variety of backlinks and exceptionally well-optimised content. If this sounds complex, that’s because it is. 

But by the end of this article, you’ll understand each piece of the SEO puzzle and how a combination of every element can exponentially boost your web traffic. 

What are backlinks?

To put it simply, a backlink is any link that connects website A to website B. 

For example, if you’re booking a hotel and click on a link that takes you to another website’s review of the hotel – that’s a backlink. Otherwise known as “inbound links” or “incoming links”, backlinks can be the difference between appearing on the front page of Google or being stuck in the search engine graveyard. 

The number of backlinks a website has directly correlates to how well it ranks. More backlinks equal higher rankings. 

Why are backlinks so important?

Google sees backlinks like votes of confidence. 

In their eyes, if other websites are linking to your website, then the content must be of high quality; otherwise, why would they link to it?

The more people that link to your website, the more Google will trust the information you’re providing. Backlinks are also important for Google’s crawlers; the bots that scan the internet to find new content to index.

But not all backlinks are created equal. 

Link building is an essential component of off-page SEO. But relevance, domain authority and search engine accessibility can all play a role in how meaningful Google deems your backlinks. 

The value of the link can also be determined by the anchor text you use, the associated meta tags and whether it’s a do-follow or no-follow link. 

Confused? Keep reading to find out what all of these terms mean and the difference they can make to your links.

How Backlinks Affect Domain Authority (DA)

Think of Domain Authority as a score that indicates your website’s potential ranking power.

Gaining backlinks increases DA; the more websites that link to yours, the higher your DA will be. 

Websites with plenty of high-quality backlinks – Wikipedia for example – sit at the top of the DA scale while local businesses and smaller organisations are towards the lower end. 

DA scores range from 1 to 100. They take time and energy to build up, but a strong DA can be the magic ingredient you need to hit the front pages of Google. 

Is it true that the higher your domain authority, the easier/faster you will rank for keywords? from r/SEO

DA is calculated by taking into account various different factors and one of, if not the most crucial factor for determining DA, is your site’s backlink profile. 

Strong backlinks, like references from other websites in your niche or other websites with a high DA (40+), will boost your SEO and position on Google’s search results pages. 

Weak backlinks, like those coming from irrelevant websites or those with a low DA (0-10) won’t have a significant influence on your DA score. So while it’s essential to build a healthy profile of backlinks, it’s even more important to make sure they’re relevant and will help rather than hinder your progress. 

In fact, links from low-quality spam websites will harm your SEO. If Google sees a large number of spammy links pointing towards your site, it will know you’re trying to cheat the system and hand you a manual action penalty. You have to be very careful when attempting to build a backlink profile. 

And, if that wasn’t enough to take into consideration, you also want to ensure that your backlinks come from different websites. Having multiple links from one website won’t hinder you, but Google will rank your page a lot higher if your backlinks come from various sources. 

No-Follow vs Do-Follow Links

By default, all links are do-follow links. So, if you want to get technical, a “do-follow” link isn’t a real term and should just be considered a “link”. 

But, for the sake of clarity, we’ll reffer to it as a do-follow link.

The difference between a no-follow link and a do-follow link is straightforward. It boils down to whether or not the link passes any authority on. 

A do-follow link can help boost your SEO. 

A no-follow link, which contains a rel=” nofollow” tag, doesn’t add to your authority. It won’t improve your ranking or make a difference to your SEO. 

You can use no-follow links for webpages you don’t want to endorse, like when quoting shady websites or websites you don’t fully trust yourself. 

No-follow links might not offer any SEO advantages, but they may act as a guide for Google’s indexing and referencing crawlers. 

How To Improve Your SEO

There are really two main things that will get your website to the top of Google. They are:

1. High-quality, well-researched and fully optimised content.
2. Having a diverse and healthy backlink profile.

When we talk about building a good backlink profile, we mean gaining a diversity of links in a natural way. 

A healthy backlink profile should contain a mixture of do-follow and no-follow links, as well as a variety of links from low, medium and high DA websites. 

Not sure where to start? 

SEO software like Moz’s Link Explorer can check your website’s backlink profile, giving you an overview of your current position. Then, the next step is figuring out how best to boost your link profile and SEO. 

How To Earn Backlinks

Guest Posting

Guest posting is an excellent way of expanding your backlink profile – but it takes time and energy. 

You first have to make contact with other website owners and ask them if they accept guest posts. Then you’ll have to write a unique, exciting and engaging article. In exchange for giving them a free piece of content, you’ll either get to place a link in the post back to your website or you’ll get an author bio box containing a link. 

Create Infographics

You can also create infographics and distribute these among websites in the same industry. If you manage to create something truly amazing, you might just find people are willing to publish it on their website in exchange for a backlink. 

Spy On Your Competitors

Keep an eye on your competitors’ backlinking methods, or become an authority in your niche and contribute your knowledge through interviews and high-profile journalists. 

The Broken-Link Method

It’s also possible to earn backlinks through methods like the broken-link building method.

This method involves finding relevant websites in your niche that link to other websites that no longer exist. The goal is to notify the webmaster of the broken links and handily offer up your own relevant link as a replacement. Of course, the webmaster may just thank you for informing them and replace the broken links with something else. It’s always a risk.

Hire The Professionals 

Another option, that’s by far the easiest, is to pay for a service to earn backlinks for you. 

Our in-house outreach team here at CGCM are link building experts and can take the stress of building backlinks off your hands. 

We have a network of bloggers and website owners who we work with regularly and who we know accept guest posts. We’ll provide them with a piece of content (bloggers are always hungry for new content, especially when it’s free), in exchange for a link back to our clients’ websites.  

A link building service is an easy way to ensure a relevant and robust link profile that fits all of Google’s ever-changing requirements. While it’s possible to earn backlinks yourself, leaving it to an expert is a guaranteed boosting your SEO without accidentally hindering your chances of a spot on the front page. 

Of Course, Backlinking Is Only One Part Of The Puzzle

As much as a strong selection of backlinks can make a huge difference to your overall SEO, it’s important to simultaneously work on other areas. 

Things like thorough keyword research and high-quality optimised copywriting are essential if you want to maximise your website’s SEO potential. 

Now that you know the answer to the question, “why are backlinks so important?”, it’s time to improve your SEO.

Get in touch today to find out how we can boost your website’s rankings, improve your backlink profile and start getting you more organic traffic today!

The post Why Are Backlinks So Important? SEO Backlinks Explained appeared first on CG Content Marketing.

Copywriting equals money.

Copywriting can be a highly paid career. You’ve decided to pursue this field. But not sure how to proceed? These five copywriting tips for beginners will help you get started:

Desire is Greater Than College Degree

Do the clients care about your degree? No. Do they care about the results that your writing can produce? Yes. 

First things first, the skills you learn from your degree don’t always apply in copywriting. Academic writing skills make you school-smart, not street-smart. 

You often think that you need a professional degree or have a good command over English. These are misconceptions. 

What you need is – a desire to convert a prospective client into a customer through your writing. While academic writing aims to educate, copywriting is designed to sell. 

Short Form Before Long Form

Dive into copywriting step by step. 

To begin, learn how to write emails, social media posts, and Google ads. Understand the responses of your prospective clients and readers. Hone and upgrade your skills accordingly. Modify your writing until you achieve the desired results. Repeat till you master short-form copy.

This will build your confidence. Then you’ll be ready to write long-form copy i.e., five and more pages of text. Long-form copy takes years of practice. Write till you get it right.

80-20 Rule in Copywriting 

When you receive a writing assignment, you must spend hours writing. Correct? Wrong. 

The secret to achieving better results at copywriting is to spend more time researching. Invest 80% of your time in researching and 20% of your time in writing. 

Focus on your structure. Understand the pain points of your prospective clients. Know your goals. Only when you have a good understanding of your clients’ needs will you be able to communicate right.

Bonus tip – you’ll write faster if you do your research right. 

Keep It Short and Simple

Write as you talk. 

Write as if you are talking to a person. Write in the second person and address your readers as “you” throughout your content. The idea is to communicate and connect with your prospective client. Know them well!

Don’t over-complicate your writing by using fancy words. Use simple language to reach a wider audience.  

Write easy. Don’t shy from writing one-sentence paragraphs. Short paragraphs might appear unconventional but always work as they are easy to understand. 

Repository of Successful Projects

Swipe files are archive files of successful projects. Save a repository of your good work along with outcomes. Refer to it when you receive similar client requests in the future. 

Work smart and fast with swipe files. You can build on successful projects from the past. Find out which campaigns worked for a similar client, and customize them to suit your client. 

Get your ideas and inspirations from your swipe files. For instance, refer to the email subject that prompted the target audience to respond to your email. 

The post 5 Copywriting Tips For Beginners appeared first on CG Content Marketing.

Gary Vaynerchuk knows social media. With 8.3 million Instagram followers and 2.8 million Youtube subscribers, his content garners millions of views from budding entrepreneurs.

The fast-talking New-Yorker is the CEO of VaynerX, a communications company that works with some of the world’s biggest brands. “Gary Vee”, as he’s known to his fans, is an entrepreneur, motivational speaker, and marketing whiz. In a recent CNN interview, Gary shares his thoughts on social media and the advertising industry. 

Gary’s views on advertising can be summed up in a seemingly simple idea. He hedges his success on being “blindly consumer-centric”, explaining: 

“All I do is pay attention to what people are doing. Nothing else.” 

He’s laser-focused on what consumers are doing right now. According to Gary, successful advertisers are religious about modern technology. Advertisers need to pay attention to where people are paying attention, or they will quickly fall behind. 

A day trader of communication

Gary describes himself as a “day trader of communication”. He focuses on platforms that are valuable today, rather than judging their past or future performance. Gary emphasizes: “striking a platform while it’s hot matters way more than if that platform actually exists in a decade”. He believes this is where traditional advertising agencies are falling behind. 

Traditional agencies focus on the wrong things. For example, short-term margins and working within the B2B world. They focus on themselves and not the consumer. Gary believes more companies need to adopt a consumer-centric approach. After all, the consumer is the most important part of advertising. 

Advertisers should meet consumers on platforms they’re already on – that’s where their message will be most effective. But this doesn’t always happen. According to Gary, this idea doesn’t line up with where advertising dollars are spent. 

Pick your platform

Gary divides his attention into “overpriced” and “underpriced” platforms. His examples of overpriced platforms include television, print, and radio. Underpriced platforms include Facebook, Instagram stories, and LinkedIn. 

Utilizing underpriced platforms means more reach for an advertising budget. Smart advertisers take advantage of underpriced media, reaching more eyes for less money. 

But it’s not just about the platform: the message is just as important. Advertising copy must be contextual to the platform. Gary points out, you can’t just “[take] a commercial and [put] it on YouTube” – it won’t be as effective.

Meet the customer where they are

Gary’s ideas on online marketing success sound simple: meet the consumer where they are, with good content. But this is where Gary thinks traditional advertisers are failing. Many companies consistently fall behind how consumers are behaving. 

Gary has a reputation for being a bit of a disrupter. He’s energetic, dishing out marketing advice and life advice in equal measure. His criticisms of traditional advertising ruffles some feathers in the industry. 

When asked about a big advertising executive calling him “wrong, wrong, wrong about media”, Gary responds: “That’s the most exciting statement I could get from someone who’s an executive in the ad world… VaynerMedia is the fastest-growing independent agency in the history of the industry. I’m winning.” 

The post How to Think About Marketing and Social Media in 2020 appeared first on CG Content Marketing.

There might not be a magic trick to guarantee your landing page has a high conversion rate but there are plenty of factors you can take into account when crafting it for optimum results. And, when you break it down, the anatomy of a landing page can be almost as simple as one, two, three…Follow the formula and you’ve got yourself a failsafe result. 

Let’s start at the top

While eight out of 10 people will read your headline, only two of those people will carry on reading. So, drawing people in with an eye-catching headline is the first step to ensuring your audience scroll beyond that top line. Your headline should state your value proposition simply without being too wordy. Short and snappy is the goal. 

Once you’ve mastered your headline, ensure your landing page has a visual focus with an image of some sort that’ll capture attention and intrigue. This could be a headshot, product shot or a video. A landing page that’s purely text is almost a recipe for disaster. 

Next, ensure you’re highlighting the features and benefits of your product or service. This is the all-important third step that’ll boost conversions with the benefits your audience will get by choosing to purchase from you. Features are great, but benefits that make your audience’s life easier are what will result in more conversions. Throw in statistics by explaining, on average, how much time they could save by purchasing from you. Everyone’s overarching goal is to make life simple so ensure you’re highlighting this on your landing page. 

So, now your audience is convinced…

…it’s time to place a single and focused call to action. Place it somewhere close to your benefits for a smooth user journey from reading to purchasing. You could place multiple CTAs throughout, but a super-focused one close to your benefits is thought to be the most successful. 

For those who still aren’t 100 percent convinced by your features and benefits, it’s time to add in the testimonials and more visual proof. Think of this as the cherry on top of everything you’ve mentioned above. Reviews add authenticity to a landing page and can help to encourage more conversions. 

And, in case that still doesn’t seal the deal…

…throw in a guarantee. From a free trial to a 30 or 60 day money back guarantee, it’s important for your audience to trust you and to feel comfortable. If they’re not happy, you’ll end up spending time refunding them anyway, so a guarantee will make life easier for everyone involved. 

The final step to creating a high-converting landing page is to integrate storytelling into the overall copy. Not only does this make the page far more readable and inviting, but people love to buy from people. Talk people through the emotional rollercoaster and the highs and lows of getting to this point of selling your product or service and you’ll likely see far more conversions. 

The post The Anatomy Of A High Converting Landing Page appeared first on CG Content Marketing.

Brian Dean is the founder of Backlinko. He was recently called “The world’s foremost expert on search engine optimization” by Success Magazine. 

He follows this process to rank #1 on Google:

Step 1: Find 3 Keywords

Aim to find three low competition keywords. 

You can find low competition long-tail (i.e. long and specific) keywords from AnswerThePublic.com. 

Next, head over to Reddit. Check out the topics that your target audience is interested in. You can also search for these topics on AnswerThePublic.com to find related long-tail keywords. 

Finally, explore trending topics in industries like tech, health, fashion, marketing, etc., on explodingtopics.com. 

Finalize three not so competitive keywords.

Step 2: Create Epic Content

Buzzsumo and Brian found that 94% of online articles have zero links.

Therefore, use your shortlisted keywords to create not just ordinary but epic content.

Publish long and in-depth content. Long-form content gets an average of 77% more backlinks than short content. 

Add a hook or a wow factor to your content. Example – a stat, a case study, a rare interview, a visualization, etc. A blogger will be more likely to link to your content. 

Step 3: Keyword-optimize Your Content

Do not stuff your page with keywords. Use keywords to give the context of your text to Google.

Include your target keywords to important places such as title tag, first 100 words of your text, conclusion, etc.

Add LSI keywords (i.e. terms that show up next to your keywords) to your page. For example, if your keyword was “fresh prince”, LSI would be terms like Fresh Prince cast, Fresh Prince Bel-Air, etc.

Step 4: Optimize Your Content For Users

Earlier, Google would rank your page 100% based on backlinks. But now to rank well, create engaging content so users stick to your page.

Get straight to the point. Avoid long introductions. Structure your content well.

Focus on your content design. Users judge your page on design and then content. You don’t need to make it fancy. Simple and clean content designs are easy to read. 

Step 5: Build Backlinks

Perficient Digital found that backlinking plays an important role in SEO even today. If you’ve diligently followed steps 1-4, you are set for backlinking.

Use the broken link building method. Find a broken link using the “check my links” extension for Google Chrome.

Find a post on your site to replace the dead link. A close match should work.

Send a super-personalized email to the relevant person and ask them to swap out the dead link for a link to your content.

Bonus Step: Use Unique Images

Reboot Online found that sites with unique images outrank the sites with stock images. Therefore, using stock photos can hurt your Google ranking.

Use unique images on your page whenever possible. Use pictures that you take with your phone. Or illustrations that you make in Photoshop. Or your screenshots. These images will directly impact your rankings.

Follow the above process step by step to rank on the first page on Google.

The post SEO For Beginners appeared first on CG Content Marketing.

You’re in luck! 

SEO copywriting is a significant part of online marketing. It drives traffic and increases sales by enabling you to convince potential customers that you’re an authority in your industry. 

There are lots of copywriting agencies in the UK so it can be quite overwhelming trying to find the right one. When copy isn’t well written, it can do more harm than good to your business; that’s why due diligence is so important. 

If you’re searching for copywriting services to help bolster your digital marketing efforts, you have come to the right place! 

CG Content Marketing has continuously proven itself to be among the top copywriting agencies in the UK.

Let us explain why. 

Experienced, native English speaking copywriters 

It seems like a no-brainer that every copywriting agency should have top-notch, experienced writers on their team. But this isn’t always the case. 

Many agencies only have a handful of experienced writers. Upcoming writers who are still learning—and interns—often do the bulk of the work.

And that’s if you’re lucky. 

We have worked on countless projects rewriting content that other copywriting agencies have outsourced to non-native English speakers.

It shows, trust us.

We pride ourselves on keeping everything in-house. We don’t outsource any of our copywriting jobs. Our fresh hires are put through training that develops their skills, and they are encouraged to keep growing and improving themselves. 

If you decide to work with us, you can rest assured that native English speaking writers will write everything we deliver. Writers who know how to craft creative copy and who are committed to producing only the very best work.

We specialise in a variety of niches 

We can produce content on any subject. 

Some of our writers are specialists on specific topics, but whether it’s event ticketing software, mobile beauty salons or industrial engineering, we can deliver engaging and authoritative articles for any industry. 

Our copywriters have devoted their time and energy into becoming the best writers in their fields. They are experts in researching subjects and know how to piece together the information needed to produce expert copy. 

Whether you’re looking for web copy, newsletter copy, niche-specific articles or anything else, there is a writer on our team who’s perfect for the job.

We offer competitive pricing 

It’s no secret that flawless copy doesn’t come cheap.

But that doesn’t mean it has to break the bank.

As one of the top copywriting agencies in the UK, we price our services in line with the value and quality of work we deliver. 

We always strive to provide a product that delivers more value than our competitors. Bargain hunting when it comes to copywriting does more harm than good. There’s nothing more frustrating than reviewing a delivery that’s poorly written and full of clumsy sentences.

You may end up having to go back to where you started, wasting more time and more resources in the process. 

We include copywriting in our comprehensive SEO programmes. However, we are happy to discuss your requirements and create a custom contract for our copywriting services only if you wish.

We conduct thorough research 

A big part of what makes our agency rank among the top copywriting agencies in the UK is our commitment to conducting comprehensive research on each project we undertake. 

No matter how many times we write about a similar topic, we always carry out new research to provide our clients with the most recent and up to date information on the subject. 

Our research process includes studying your target market and potential clients to truly understand their needs, their thought processes, and their buying behaviour. 

Armed with this information, we can effortlessly write the kind of copy that convinces them to work with your business or purchase your product.

We’re able to write content about a wide range of projects with ease and cater to the copywriting needs of clients from many different industries.

We communicate

One of the most frustrating things for clients is being kept in the dark during the copywriting process. 

We always keep our clients in the loop and run our ideas and thoughts by you for approval before applying them to your project. You can always talk to a member of the team via telephone, email or live chat at any time. 

We aim to provide value. 

To do this, we work with our clients’ feedback and incorporate their suggestions and constructive criticisms into our work.

We put our clients’ needs first, maintain your business’s brand voice and reflect your company’s values in every piece of content we produce.

We always follow a six-step process that starts with understanding your goals and finishes with analysing the results of what we’ve delivered.

Quick turnaround time 

Having to wait for weeks for your work to come back can be quite frustrating. We do our best to avoid this by providing our clients with high-quality work and delivering it quickly.

While ensuring our research is thorough, and our writing is of the highest quality, we also ensure we work fast. Our clients will always have enough time to review the delivery and provide feedback before the copy is due to be published. There will always be enough time for us to make any revisions if they are necessary. 

In short, we deliver on time, every time. 

We’re different from other copywriting agencies in the UK 

If you’re looking for a copywriting agency in the UK who can produce flawless content that is ready to publish immediately, then you’re in the right place. 

We are continuously developing so that we remain industry leaders.

More than anything, we rank among the top copywriting agencies in the UK because of the way our clients view us. We take the time to understand their needs and ensure we deliver a service that exceeds expectations.

Our ultimate goal is to have clients return to us. 

Get in touch with the team today. We’ll discuss your requirements and create a plan that will cement your place as a leader within your industry. 

The post This Is Why We CRUSH Other Copywriting Agencies In The UK appeared first on CG Content Marketing.