Your website is one of the most important parts of your business.
You know that a good website is an investment. So you’ve put in time and money on a killer design, visually-pleasing images, and a great logo.
Now it’s time to slap some words on the page and go live, right? Not so fast.
A successful website does more than just look nice. It also needs persuasive and captivating copy.
Good content is important. And that’s where website copywriters enter the picture. Compelling copy from content marketing leaders draws 7.8x more website traffic compared to poorer quality copy.
Whether you’re revamping your website or starting something brand new, you should hire a pro website copywriter. Just like an eye-catching logo or a spiffy website design is worth the extra effort, professionally-written copy is a worthwhile investment for your website.
But first, let’s get back to the basics:
What does a website copywriter do?
Website copywriting is the process of writing digital content for a website, with the intent to persuade.
Website copy includes the content on a home page, about page, services page, contact page, blog posts, articles, and more. The copy on a website guides visitors. It tells them what they need to know and what to do with that information. An experienced website copywriter is an expert at doing this.
We come across website copy all the time. Pop-ups ask us to sign up for email newsletters, we browse blog posts, and we add items to our cart after reading an informative product description.
Good copy makes us take action. It can inspire us, make us laugh, and set a good impression. We might sign up for a mailing list, share a page with friends, or buy a product because of effective copy. On the web, it’s also vital that copy is optimised for search engines (what good is a perfectly crafted product description if no one will read it?).
We’ve also all come across unmemorable or, even worse, bad copy. Boring writing that leaves no impression or cheesy calls to action that makes us roll our eyes and click away.
Behind each of these words is a copywriter. And it probably goes without saying: a good copywriter is vital to good copy.
Why should you hire an experienced website copywriter?
The same reason why you hire a licensed plumber rather than a random person on the street: a professional has the education and experience to do the job right.
Filling your website with uninspiring copy isn’t only boring, it can affect your business. Unmemorable copy is a missed opportunity to draw someone in. Bad copy is even worse.
Professional copywriters create content that persuades and sells
A pro website copywriter does 3 things:
- Writes compelling content that draws visitors in
- Persuades visitors to follow through with an action (for example, to click, sign-up, buy, or share)
- Optimises for SEO, so your website ranks higher in search results
Even if your plumber is great at fixing leaks, you likely wouldn’t hire them to write SEO-optimised web content. And you definitely wouldn’t hire the next person you see on the street. That’s where a website copywriter can help.
Their combination of skills can help you build a stronger online brand presence, rank better on Google, and get visitors to take action.
What about content mills? Professional copywriters vs content mills
If you’re looking for a copywriter, you’ve probably stumbled across a content mill or two.
Content mills are companies that provide cheap website content, including website copy, blog posts, and articles. They pay low rates to (usually very new) freelance writers to churn out content quickly. Some content mills charge only pennies per word.
The old adage rings true: You get what you pay for.
Experienced writers command higher pay. Would you trust a business consultant who only charges £2 an hour? Probably not. So you shouldn’t rely on a cheap copywriter either.
When you use content mills or hire writers working for pennies on websites like Fiverr, you’re setting yourself up for low-quality writing.
Writing is a craft. Cheaping out on shoddy craftsmanship means you’ll likely pay more later. Buy cheap; buy twice. An experienced writer may cost more, but you’ll see the quality difference right away. And you’ll save a whole lot on stress and wasted time.
Copywriting is a specialised skill. It’s both an art and a science. A professional website copywriter is a wordsmith. But they also know how to research your target audience, all while creating SEO-optimised content that gets more eyes on your website.
Their value hasn’t gone unnoticed. According to Hubspot, 78% of companies have a team of content specialists. Hiring a specialist in the field is a worthwhile investment.
Working with a content mill instead of a professional copywriter can mean the difference between a handful of website visitors instead of thousands. A content mill can put words on a page, but a professional writer can craft words that sell.
Here are some reasons why a professional website copywriter is a worthwhile investment
Professional website copywriters help step up your SEO game
SEO-optimisation is so important for your website.
No matter how well-designed your website is, if it doesn’t rank well, your odds of being discovered are low. It’s the written content on your website that helps you rank on Google.
A professional copywriting service will optimise your website content for SEO. They’ll help you rank for your target keywords and attract the visitors you want. That means more traffic and more customers.
Copywriters write compelling copy that converts
The copy on your website is like a form of advertising. It communicates your brand and tells visitors about your product or service.
Good advertising is a smart investment in your business. There’s a reason why billions of dollars are spent on advertising each year: It works. You spend some money to make more money. The same applies to good copy.
Just like good advertising, great copy can have a huge return on investment. Your investment in good copy can pay off ten-fold in website traffic, brand awareness, and product sales.
Professional website copywriters do more than just write
A website copywriter is unique from other traditional copywriters. Along with their SEO knowledge, they know how to write for the web. They should be highly skilled in content creation for social media, landing pages as well as general web page content and blog posts. Online writing is different from writing for print. People don’t really read web pages. They scan them.
A web copywriter has the experience to navigate the digital landscape. They know that website copy needs to sell your product or service in a short but persuasive way.
A professional copywriting service should be like having a conversation. It’s a collaborative effort. Because it’s never just about putting words on a page; there’s a whole lot of strategy behind good copywriting.
When working with a copywriting service, you should be able to speak to a real person by phone or by email. A professional copywriter will take the time to understand your goals, target audience, and brand. They bring the expertise to your table. You won’t get this type of service with cheap content mills.
You get what you pay for when you hire a professional website copywriter: specialised service that gets results.
You’ll find professional website copywriters at CG Content Marketing
Our writers are native English speaking, expert SEO copywriters.
They can help create homepages, about pages, services pages, contact pages, product descriptions, and more. Our writers are keen researchers and can write about any subject.
Each project is SEO and keyword optimised. We can write for your target keyword, or we can do the keyword research for you for a small fee. Our ultimate goal is to create great content that ranks well.
To make sure we understand your vision, you can call, email, or live chat with a content manager about your order at any time. We’re not like other faceless agencies where you fill out a form and get radio silence until the content turns up.
We’re here to collaborate with you along the way. Our attentive service and stellar writing earn us 5-star reviews from our clients.
We deliver only the highest quality, premium content. Revisions are rarely necessary with our writing team – but you’ll have the option for unlimited free revisions until you’re 100% happy.
We’re so confident that you’ll love our content that we offer a 100% money-back guarantee. If we don’t reach your vision, you can request a full refund. No questions asked, no hard feelings.
How It Works
Place Your Order
Once you’ve chosen a package that best suits your needs, place your order. You’ll fill out a form and give us all the details we need. Feel free to call us and speak to a content manager to discuss your order in more detail.
The Writing Begins
Our team of writers will get to work creating original content just for you. We’ll write copy that thoroughly explores the topic without skimping on SEO or quality.
You’ll be notified once your content is ready to be reviewed. All of our content packages come with unlimited free revisions to ensure it’s just right.